- cross-posted to:
- apple@lemmit.online
- cross-posted to:
- apple@lemmit.online
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Salty ass comments, as if this isn’t a cause they have been tremendously backing and supporting for almost literally decades…
Man, ya think they’d donate more than 1 single dollar for all Apple Store Purchases, instead of donating 1 dollar for every purchase made /s
Wow $1! Apple is too generous.
They’ll prolly get like a million dollars in an hour
A donation is not a donation at the end when it’s freakin Apple, stop defending companies like they are your families!
A trilion dollar company giving away a million dollars is just nothing, it’s like I’m giving away 10 cents and boasting about it every single day! Its marketing stunt and 1m cap should be in the headline of their “news”.
They may donate UP TO 0.001% of their 2023 net income wow!
That’s like someone who makes $100,000 a year donating up to $100 or $8.33 a month for a year
“Such a minuscule amount of money for Apple!!!”
“Heh, I bet they get a really nice tax write off from that miniscule amount of money they donated eh?”
Sure, post something that puts the donation into perspective to a bunch of apple fan boys, and piss everyone off, gotcha. I’m not shaming apple, just want the world’s most valuable company to do more.
They get a tax write offbecause it’s not profit. The tax argument is so dumb. They donated $1 million… so they didn’t make that, so they don’t pay tax on the $1 million they didn’t make……
I mean it’s good they’re doing something but that isn’t even a drop in the bucket for them.
It’s not even a drop in the bucket for Tim Cook to personally do. His net worth fluctuates more than a million dollars a day.
No good deed goes unpunished I guess
My comment got deleted?
This is 0.001% of their net income for 2023, and they may donate up to $1 million.
That’s like someone who makes $100,000 a year donating $100, or $8.33 a month for a year.
This is a good cause, but is also likely a tax write off for apple. It also incentivizes people to use their products, so an overall gain for them.
There may not be a dumber take than “it’s only X% of Apple’s revenue/profit”
Maybe your take, right here. This isn’t a take, it’s factual, and puts the donation into perspective.
The guy who thought of this will get fired. My dude capped the donation of a trillion dollar company at a million bucks
“How dare they only donate $1 million”.
No one’s getting fired lmao.
No one is contesting the million dollar that is definitely good. My point is that the New header sounds much better than the actual plan. They are overselling it and capping it to a low value. therefore it’s (to me) a bad marketing campaign. I’m not talking about the good things being done.
If they didn’t cap it they might actually end up donating money to the charity at the end of the year when they do their tax write offs. All companies keep a low cap to avoid actually donating. That’s why they ask customers to donate instead of just donating themselves because that donation they use to pay off their taxes.
Most companies do this.
“Would you like to round up and donate to Make-a-Wish?”
Always so no. Panda Express has already agreed to pay X amount to them for the year. They simply use rounding up as marketing and a way to offset their donation.
Ya would have been simpler to just donate the $1M, but I guess that’s less interesting from a marketing standpoint.
Countdown to maximum goal probably has more interest.
That’s been the cap for all of their promotions. Their Parks Project donation is capped at 1 million every year that rolls around.
Isn’t the AIDS thing sort of over now? They should donate to Ukraine or Israel instead.
I wonder if this is for all apple pay purchases or just US ones. Cool regardless though, I almost exclusively use apple pay
How generous
Oh boy, a trillion-dollar company donating $1 a purchase when their margins are massive enough to where they could donate 10-20x more than that! Oh, and don’t forget about that tax write-off so they really just break even!
Why does Apple need to wait for a manufactured event like this? It has so so much money it could easy donate $1 or $1million to Red and not miss a penny. All these ultra-rich companies with billions could and should donate to major crises like this to make them go away. Homelessness, cancer, AIDS, childhood hunger, they could resolve those issues overnight rather than turn them into “marketing” opportunities. This is the definition of virtue signaling.