I mean, social standards having a sexist bias and hence people inside that society earnestly express the standards they were raised in is a thing.

It’s not that society makes women want what men want, it’s that society sets standards that everyone works towards, and it’s also set different ones for men and women.
There’s no harm to a cute bow on underwear, nor to recognizing that fashion trends currently find that less acceptable on mens clothing.

The people who tie different gender standards and norms back to the sexual are just making it weird for no good reason.