Apple to call its AI features 'Apple Intelligence' on iPhone, iPad and Mac
www.tomsguide.com
Do you see what Apple did there?
  • tal@lemmy.todayEnglish
    1·
    7 months ago

    I don’t know if that’s a great idea from a trademark standpoint. That might count as a “descriptive trademark”.

    https://en.wikipedia.org/wiki/Trademark_distinctiveness

    Descriptive marks

    A descriptive mark is a term with a dictionary meaning which is used in connection with products or services directly related to that meaning.[5] An example might be Salty used in connection with saltine crackers or anchovies. Such terms are not registrable unless it attains a ‘secondary meaning’, such that the mark is so distinctive that people associated it with specific brand name in the marketplace.