• SeaRefractor@alien.topB
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    1 year ago

    There’s Ajax - large language models for Siri and then more secretly the Generative AI that’s Apple’s unique take on ChatGPT.

    What you’ll hear in the news is the less AI language model for Siri where as the Rope-a-dope is the Generative AI.

  • farting_piano@alien.topB
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    1 year ago

    This article is weird. Apple is really good at software and sometimes really good at design (sometimes they are so full of themselves that you get a mouse you can’t use while charging) Apple is great at hardware Apple is great at customer experience and product support

    They have been great at those things for a long while

    Apple has been shit at AI forever. Photos are processed in an unpleasant way and Siri is shit and music recommendation algorithm is not Spotify and anything AI good on apple hardware has been 3rd party or an app or cloud based.

    Apple is not an AI company and they will lose their lead for this.

  • Megabyte_2@alien.topB
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    1 year ago

    If this is true, they’re playing a dangerous game. Instead of coming up with a better solution based on the efforts spent by everyone, their opponents can consolidate as market leaders. E.g, right now, GPT is on the top of everyone’s minds. I doubt Apple would easily be able to displace them unless they came up with something TRULY amazing.

  • 0Sunset@alien.topB
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    1 year ago

    Wait about 10 years for their first competent assistant. Until then, you’re dating the dumb Siri chick

  • camelCaseCoffeeTable@alien.topB
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    1 year ago

    I do not agree with this take at all. I think Apple is in bad shape with AI, and it’s extremely hard to overcome that with some sort of “new” AI usage. Google, Microsoft and Facebook are getting smarter and smarter AI, it will be easier and easier for them to just copy whatever idea Apple has because of their more advanced AI capabilities.

    AI development tends to follow exponential curves. Once you fall behind, you only fall further behind and it becomes harder and harder to catch up. We’ll see if I’m wrong, but I don’t see Apple becoming a major player in the AI game without some sort of significant shake up (government intervention or something like that.)

  • thenorussian@alien.topB
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    1 year ago

    apple often gets criticized for how slowly they move, but I think for once most can agree this is a good area to navigate carefully. generative AI was adopted scary fast by everyone else, and it’s leading to a bunch of garbage that’s ruining the internet / access to information more than it’s helping.

  • kwxl@alien.topB
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    1 year ago

    Apple likes control. Generative AI is still not as controllable as Apple want.

    If the public somehow can influence AI they will, and it usually turns ugly and that’s not acceptable for Apple.

    • AchyBrakeyHeart@alien.topB
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      1 year ago

      A boxing term in which one leans against the ropes of the ring letting the opponent tire themself out. It was incorrectly used in this title.

      • Neutral-President@alien.topB
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        1 year ago

        How do you think it’s incorrectly used?

        Google, Microsoft, OpenAI and others are blowing through billions of cash developing standalone AI products and services that have a lot of issues, such as high energy use, the ethics of curating the corpus with offshore labour, and privacy concerns.

        Apple could leapfrog them and push out a new AI that runs securely on its own hardware. They’re letting everyone else create the appetite for AI, then will sweep in and clean up. If they do it right.

        • baba__yaga_@alien.topB
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          1 year ago

          Google, Microsoft, Mera and OpenAI are all software companies that sometimes sell hardware. Apple is a hardware company that sells software on the side.

          Sure, Apple could leapfrog both Google and Microsoft. But I wouldn’t count on it. If you want to see how good Apple is right now, compare Google Assistant to Siri.

        • balderm@alien.topB
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          1 year ago

          Unless they’re going around spending millions in AI startups at the right moment they’re not going to get ahead, also it might not even be their endgame since generative AI is very controversial atm and them not fiddling with it until its been regulated, or at least put on a leash, it’s probably the smartest thing to do. With the current AI offering (MetaAI, ChatGPT, Google Bard, etc.) you need to pick a side that might bite you back in the future, and lock you into a product that might not give your users the polish that you expect from their software.

        • MaikuWong@alien.topB
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          1 year ago

          Haha seems the same strategy as foldable phones.
          However I think we can all agree, that fad will burn out before Apple even is going to get involved.

    • BluegrassGeek@alien.topB
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      1 year ago

      Rope-a-dope

      Made famous by Muhammad Ali, it means you’re luring the opposition into spending all their energy while you hang back in defensive posture, then you wipe them out with all your strength while they’re exhausted.

  • SoldantTheCynic@alien.topB
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    1 year ago

    Siri has consistently been behind every other smart assistant (ignore AI) despite being one of the first, so this article seems like a balm to soothe anxious shareholders rather than anything legitimate.

    • BluegrassGeek@alien.topB
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      1 year ago

      Most of Apple’s machine learning is in other systems, like photography. They’ve got years of development in ML, it’s just not been applied to things like ChatGPT-style text generation or Midjourney image generation.

    • gloridhel@alien.topB
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      1 year ago

      There is more to ai/ml than Siri. The ai/ml most impactful from Apple is the one you don’t even notice.

  • J-W-L@alien.topB
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    1 year ago

    Please. Apple was completely taken off guard here. It’s not rope -a-doping anyone. Apple was focused on the vision pro and how to keep people buying its iPhones and bad tv services. Apple was out to lunch. It wants to have a competing product I’m sure, and it will but for those paying attention apple has been losing is shine.

    Whenever apple’s version of generative ai gets released make no mistakes it will serve to further lock in its users. It will rename standard concepts and features, tell people that they care about privacy and somehow upsell users on it and I’m sure a dongle will be involved somewhere.

    This whole white knight belief throughout the tech world about how Apple is going to swoop in and ‘save’ us with its apple-ness is so tired and frustrating and frankly not true.

    While apple uses ai in its products it hasn’t really been selling users on ai. It hasn’t been telling a story. It wouldn’t make sense for apple if it just released some LLM out of the blue. It will remain behind for some generations. It has to get people used to the idea first. It will be a slow roll out, I’m sure.

    • Jophus@alien.topB
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      1 year ago

      It hasn’t been selling users on AI because AI doesn’t exist. An LLM isn’t real AI, it’s a party trick brought to you by statistical analysis.