• seeprompt@alien.topB
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    1 year ago

    I know that people are rightfully upset about RAM and storage upgrade prices, but you can’t compare current Apple with 90’s Apple. Their product lines were a mess, quality was subpar, they were ignoring the user base that came to support Apple during the “dark times”, and they had no vision.

    People forget that Apple’s 2nd golden age, under Steve Jobs, also had ridiculous prices. I remember wanting a PowerBook in 2002 and it was out of control.

    • kaji823@alien.topB
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      1 year ago

      Apple stuff is expensive but the value proposition is still solid for them. Everything’s built to last and be supported much longer than their competitors, and the user experience is top tier. Other companies really haven’t been able to replicate that across so many products.

      With that being said, it’s not perfect and there’s always room for improvement.

    • TheHanseaticLeague@alien.topOPB
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      1 year ago

      I don’t disagree that 90’s Pre-Steve Return Apple was worse than the Apple of today by an order of magnitude but the point of the post was that it was a long slide into this complacent greed. Apple after Steve’s ousting didn’t immediately decline, as Steve says it was extremely profitable and innovative for years until the aforementioned greed metastasized and nearly killed the company.

      “How did you go bankrupt?" Two ways. Gradually, then suddenly.” ― Ernest Hemingway, The Sun Also Rises

    • t_per@alien.topB
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      1 year ago

      People always get dramatic and post Steve Jobs videos after any announcement

    • arrrg@alien.topB
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      1 year ago

      Expensive Macs and ridiculous RAM and storage upgrade prices have been a staple of post NeXT acquisition Apple. Entry level Macs that are just not a good idea to buy, too.

      During the mid 2010s the butterfly MacBooks were just not that great: too hot and slow, keyboards plagued by awful reliability issues, anemic port selection. Some of the worst post NeXT acquisition Macs Apple has ever released.

      This is not to excuse any of this, it‘s just that historically speaking we are actually still in an golden age for MacBooks (and, to a lesser extent, Macs in general).

      To me the M1 MacBook Pro is the best laptop Apple has ever released (judging based on the respective contemporary context, so they aren’t just the best because they are faster) and the M3 MacBook Pros build on this. (Just if anyone is curious, to me second place is the 2008 unibody MacBook, third place is the 2012 Retina MacBook Pro, fourth the 2010 MacBook Air.)

      That these awesome machines could not heal the typical bullshit Apple always does with Macs (ridiculous upgrade pricing and bad entry models) sucks but isn’t exactly surprising.

      This is post NeXT Apple doing their best work with portable Macs while still sucking in ways post NeXT Apple has always sucked. I vividly remember seeing exactly the same discussions about atrocious storage upgrade prices, entry models that suck and prices that are just too high from nearly every year since I have been following the stuff Apple releases (since 2001, 2002 or so).

      As I said, this is not to excuse any of this, my goal ist to provide a historical perspective (and to argue for why this current behavior from Apple is no reason for doom and gloom).

  • TheHanseaticLeague@alien.topOPB
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    1 year ago

    “They cared more about their own glory and wealth than they did about what built Apple in the first place – which was making great computers for people to use… They didn’t care about that anymore. They cared about making a lot of money. …They got very greedy… What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.”

    • drdaz@alien.topB
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      1 year ago

      What they should have been doing was making reasonable profits and going for market share

      The odd thing is, this isn’t how he saved Apple? When he came back, they made drastically fewer products and maximised margins on those things.

    • Lancaster61@alien.topB
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      1 year ago

      I honestly cannot for the life of me understand why anyone outside developers would buy a Mac these days. Their mobile devices are great, but the only reason I have a Mac is to develop for their mobile devices.

      If Apple wants their Macs to be more than just side-attachment-tools for developers, they need to start dropping the prices.

  • KILLER_IF@alien.topB
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    1 year ago

    People always forget how terrible Apple was doing in the 90s, and how if it weren’t for Steve Jobs coming back, plus some help from Microsoft, Apple would have gone bankrupt in 1997. They were like 90 days away from bankruptcy

  • leslie_knopee@alien.topB
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    1 year ago

    sounds like history is repeating itself by producing apple silicon and purposefully limiting its capabilities

  • gadarnol@alien.topB
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    1 year ago

    And there’s a more fundamental point he makes that goes against the infallible marketing rules of today: it’s the product that matters first. Only if the brand continues to deliver the product will the brand survive.

  • Rus1981@alien.topB
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    1 year ago

    I love when people post these kinds of videos like it’s a huge “gotcha” against Apple in 2023.

    Newsflash: Apple in the 90’s wasn’t producing a single product people wanted. They literally couldn’t give away their trash. And yet, they were still paying their executives like they were winners.

    In 2023, Apple is producing some of the best products in the world and on the cutting edge of innovation. Profits and executive pay is commiserate with that position.

    These are not the same thing.

  • Mcnst@alien.topB
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    1 year ago

    There’s literally no reason to charge $200 for 8GB and sell 1.8k laptops with only 8GB unless profits and planned obsolescence is all you care about.

    Or to not include NVME 2280 slots on laptops weighing 2kg, when even 1kg ultraportables Windows laptops and tablets have removable and upgradable storage.

    History repeats itself.

    • shadowadmin@alien.topB
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      1 year ago

      I would have been with you a few years ago. Now that they’re buying out TSMC production and designing their own CPUs I’m not so sure anymore. I can’t go back to a daily Windows device after using Silicon.

      • Romengar@alien.topB
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        1 year ago

        No one’s telling you to go to windows. He’s saying there’s no reason to charge those prices for ram / that weight is no excuse for Apple to not include those features.

        There’s some mad cognitive dissonance going on in this subreddit. You can be in favor of Apple Silicon and still disagree about their business practices.

        • Mcnst@alien.topB
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          1 year ago

          Oh, yeah, and the weight of the 2280 sticks themselves is like 7g. That’s 0.007kg, so it basically wouldn’t even register on a weight scale.

          For memory, the excuse is LPDDR5 which has to be soldered.

          But for storage, there’s no excuse, except that they started soldering before 2280 NVME became mainstream, so initially Apple’s storage was way faster than the older non-NVME sticks, but that time has long gone.

          I think EU ought to create legislation to combat this digital waste and monopolistic pricing. If the computer retails at or above 1k and weighs above 1kg, it has to have removable storage support via NVME 2230, 2242 or 2280. Apple would probably be the only one that’s affected by such rules, and it’s be dubbed MacBook tax.

  • firecall@alien.topB
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    1 year ago

    Oh hai Tim Apple!

    I really have a sense that current Apple makes great computers and devices, but this has made them arrogant.

    The Tim Cook obsession with having devices at every price point with obnoxious pricing on RAM and SSD upgrades is denigrating the customer experience.

    • wowbagger@alien.topB
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      1 year ago

      They have a great product, but yes, I think the pricing is just a tad too greedy no matter how you look at it. I remember when Steve Jobs came back PowerBooks (and MacBooks) got more affordable year after year.

  • adfthgchjg@alien.topB
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    1 year ago

    That’s what happens when you make a Pepsi executive (Sculley) the CEO of a tech company.

  • vinnymcapplesauce@alien.topB
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    1 year ago

    Sounds like exactly what’s been going on at Apple the last 10+ years.

    There has been zero innovation since iPhone’s release. Sure, they’re making tons of money, but they’ve just been phoning it in.

    Apple has completely lost the vision.

    • XMLHttpWTF@alien.topB
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      1 year ago

      they just innovated the most impressive personal computer chips in 20 years… not to mention the swift language, bringing hidpi displays to laptops, making smart watches fashion statements, faceid, really there’s a long list

    • flux8@alien.topB
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      1 year ago

      Really? Zero innovation? Please tell us your definition of innovation. Then give us some examples of companies innovating more than Apple. Should be easy since Apple has had zero innovation over the last 16+ years according to you.