They do have a lot of merch as well, but they do still do dvd and Blu Ray rentals. They are also next door to a take and bake pizza place. Which is a pretty good symbiotic relationship.

Literally selling merch that says the last blockbuster. I bet OP bought some

Their business model is retaining the trademark for when the streaming industry finally collapses under its own greed.

Same as it always was, twizzlers, chocolate covered raisins, and dime bags in the empty copy of Heat of the Night