Swift backlash from 2SLGBTQ+ community over series author J.K. Rowling
Natalie Stechyson · CBC News · Posted: Jul 28, 2026 1:10 PM EDT
Swift backlash from 2SLGBTQ+ community over series author J.K. Rowling
Natalie Stechyson · CBC News · Posted: Jul 28, 2026 1:10 PM EDT
Haven’t their sales been declining. I wouldn’t say it is not working.
Doesn’t seem like it:
RBI’s revenues are up which means sales are growing even if their net income has dropped in this report from Feb 2026. No specific breakdown per brand but they say Timmies is 44% of their op profit in a previous report. Their net income has grown significantly sicne before the pandemic.
Again - for me this isn’t a reason to visit Timmies or to stop encouraging friends and family to boycott. Rather it’s a reason to understand this action is very unlikely to achieve a the structural changes that I’d like to see.