Swift backlash from 2SLGBTQ+ community over series author J.K. Rowling

Natalie Stechyson · CBC News · Posted: Jul 28, 2026 1:10 PM EDT

  • Auli@lemmy.ca
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    2 days ago

    Haven’t their sales been declining. I wouldn’t say it is not working.

    • Avid Amoeba@lemmy.ca
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      2 days ago

      Doesn’t seem like it:

      He said Tim Hortons Canada and RBI’s international business have each delivered 19 consecutive quarters of positive comparable sales so far.

      RBI’s revenues are up which means sales are growing even if their net income has dropped in this report from Feb 2026. No specific breakdown per brand but they say Timmies is 44% of their op profit in a previous report. Their net income has grown significantly sicne before the pandemic.

      Again - for me this isn’t a reason to visit Timmies or to stop encouraging friends and family to boycott. Rather it’s a reason to understand this action is very unlikely to achieve a the structural changes that I’d like to see.