Resident Pulser@infosec.pubB to Pulse of Truth@infosec.pubEnglish · 20 days agoBMW Is Playing a Spider-Man Ad on Its Dashboard Displays, and People Are Pissedgizmodo.comexternal-linkmessage-square9linkfedilinkarrow-up1102arrow-down10file-text
arrow-up1102arrow-down1external-linkBMW Is Playing a Spider-Man Ad on Its Dashboard Displays, and People Are Pissedgizmodo.comResident Pulser@infosec.pubB to Pulse of Truth@infosec.pubEnglish · 20 days agomessage-square9linkfedilinkfile-text
The automaker is framing it as an ‘exclusive’ animation tied to a broader brand partnership with the new Spider-Man movie.
minus-squarefrustrated_phagocytosis@fedia.iolinkfedilinkarrow-up13·20 days agoWhy should the consumer give a fuck about their brand partnerships? Why does a movie with an insanely well known ip need such extensive partnership deals?
Why should the consumer give a fuck about their brand partnerships? Why does a movie with an insanely well known ip need such extensive partnership deals?