This company was founded in 1871 and still exists today. They sell various flavored seltzer waters and sodas. They ran this ad campaign in the 1930’s, 40s, and 50s. The Psyche character was in their ads long before that, after they bought the rights to a painting Psyche at Nature’s Mirror in 1893.

I am surprised by the ads, since this was the middle of the Hollywood Code Era, when even implied or silhouetted nudity was prohibited in films. There was also a Santa ad, this one from 1923,

Coca-Cola is frequently credited with the “invention” of the modern image of Santa Claus as an old man in red-and-white garments; however, White Rock predated Coca-Cola’s usage of Santa in advertisements for soft drinks.

Other examples of the Psyche ads,