Article from August of this year (not too cancerous once you get through the first two splash screens).
Reddit shares DROPPED despite increase revenue. Why? Objective signs of enshittification:
- declining active user base
- massive increases in revenue.
People are leaving so the ones that remain must be more heavily monetized, which leads to more people leaving–the enshittification death spiral.
Reddit will no longer be reporting logged-in users as a separate metric lol
Login only makes perfect sense - you want data and tracking, and forcing a login as a condition of entry both permits easy tracking, and also lowers the barrier of entry for interacting (since you don’t need to create an account, as you already just did).
It also makes it easier to block bots.