The share link carries a birth seed (?s=) so your friend starts on the same birth you got. On load the game wiped that and the utm tail out of the address bar so it looked tidy. Analytics loaded a moment later, saw a clean URL, and logged every shared visit as direct

We nearly cut the button over it

Second bug on top of that one. Sharing from inside the itch or CrazyGames iframe handed the friend the portal’s internal iframe URL, so they landed on some bare embed page.

Now the real address goes to analytics before the cleanup runs, and shares always use the public URL. Game is One Life: Reborn Simulator, browser, your birth country gets rolled from UN 2024 birth tables and you live that one life out. I made it