The couple times I participated, I only got one really nice thing: whisky glass with custom engraving. Still use it today

But honestly, the best was the reactions of the receiver when you absolutely nailed it

One time I had someone from a neighboring country who was insanely into all kinds of sausages and cheese

So I bought a styrofoam insulating box, filled it with several kilo of the most extravagant sausages and cheese I could find in my city, packed it with a bunch of cooling packs and sent it express to the receiver

They were absolutely thrilled

I think that year I got a mug with a dirty joke in return