Harrowing first-hand accounts of women being dragged from the streets of Iran and detained by security services have emerged as human rights groups say country’s hijab rules have been brutally enforced since the country’s drone strikes on Israel on 13 April.

A new campaign, called Noor (“light” in Persian), was announced the same day the Iranian regime launched drone attacks against Israel, to crack down on “violations” of the country’s draconian hijab rules, which dictate that all women must cover their heads in public.

Hours later, videos verified by human rights groups showing women and girls being forcefully arrested by agents of the notorious Gasht-e-Irshad (“morality police”) flooded social media along with stories of beatings and assault.