The theory is simple: instead of buying a household item or a piece of clothing or some equipment you might use once or twice, you take it out and return it.
The theory is simple: instead of buying a household item or a piece of clothing or some equipment you might use once or twice, you take it out and return it.
Yeah, this is the one piece a lot of people miss: in any decently competitive market, individual firms have effectively zero power to set prices; they must instead accept the prices determined by the market.
Knowing that, the solution to that sort of corporate BS, then, is to ensure markets are competitive by busting monopolies, lowering barriers to entry, and getting money out of politics to reduce the effect of lobbying.