cross-posted from: https://programming.dev/post/36573242
- Who: Dotdash Meredith Inc. (operating People, Better Homes & Gardens, Investopedia, and 37+ other brands) filed the lawsuit against Google LLC and Alphabet Inc. The publisher serves 175 million monthly users with completely free digital content funded through advertising revenue.
- What: Comprehensive antitrust lawsuit alleging Google monopolized publisher ad server and ad exchange markets through systematic manipulation including Project Bernanke, Last Look advantages, Enhanced Dynamic Allocation, and Unified Pricing Rules that artificially depressed publisher revenues while increasing Google’s profits.
- When: Filed August 29, 2025, following the April 17, 2025 Eastern District of Virginia ruling that established Google violated federal antitrust laws by monopolizing digital advertising technology markets through exclusionary conduct over more than a decade.
- Where: Southern District of New York federal court, targeting Google’s worldwide monopolization of advertising technology markets that affect both domestic and international publisher revenues through integrated manipulation systems.
- Why: The lawsuit seeks monetary damages and injunctive relief to restore competition in advertising technology markets worth hundreds of billions annually, aiming to protect content creation funding and ensure fair competition for the millions of advertising impressions that support free digital publishing across the internet.
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