Kroger, America’s biggest supermarket chain, is being investigated over its use of electronic price labels on store shelves nationwide. US Senators Elizabeth Warren and Bob Casey announced they were looking into the practice to see if the chain was engaging in surge pricing. So-called ‘dynamic pricing’ is common in other industries, such as flights, hotels and car-sharing services like Uber . It sees customers paying more or less depending on demand


There are multiple posts on lemmy about the stores switching to digital tags, some of which claim they will “save the customer money”, obviously an outright lie as the point is to make more money for the store.

Ex: https://lemmy.world/post/16718848 , https://lemmy.world/post/17161297

    • TommySoda@lemmy.world
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      4 months ago

      Unfortunately some people don’t have a choice. The only grocery stores near me are Kroger or Albertsons. I have to drive over an hour to get any other options.

      But at the same time, even though I only shop for two, it might end up being cheaper to drive an hour and a half to Costco if shit keeps going the way it is. When you have to pay over $100 on less than a week of groceries, gas prices seem quaint in comparison.