Kroger, America’s biggest supermarket chain, is being investigated over its use of electronic price labels on store shelves nationwide. US Senators Elizabeth Warren and Bob Casey announced they were looking into the practice to see if the chain was engaging in surge pricing. So-called ‘dynamic pricing’ is common in other industries, such as flights, hotels and car-sharing services like Uber . It sees customers paying more or less depending on demand
There are multiple posts on lemmy about the stores switching to digital tags, some of which claim they will “save the customer money”, obviously an outright lie as the point is to make more money for the store.
Ex: https://lemmy.world/post/16718848 , https://lemmy.world/post/17161297
And with the Kroger/Albertsons merger likely imminent considering they announced all the stores in my city they’re going to close or sell off, it’s likely to become the norm and even if it’s deemed illegal, the fines won’t be enough to matter until they can pay to make it legal. It’s not like they can be shut down if they’re the only grocery stores.