The reason is Apple is not in the streaming business, it’s in the hardware business and sales business.
Apple is not trying to get you to just join it’s streaming service. It’s trying to get you to buy it’s hardware so you’re in it’s ecosystem so it gets 1/3 of everything you spend on content and services. It’s the ultimate route in upselling.
You buy an Apple TV device, you watch some of their shows but also you buy some apps, and you sign up for other services (who have to pay apple for access), maybe you buy content through iTunes.
Apple wants you using Apple TV, and get an IPhone and a Mac and tablet etc. If you’re not on an Apple device they don’t want you because you’re able to spend money elsewhere.
Apples whole business is vendor lock-in. They just lock you in a gilded cage so you don’t realise you’re a prisoner. And they make you pay for the gilding.
$20bn is nothing in the scale of Apples ecosystem.
The reason is Apple is not in the streaming business, it’s in the hardware business and sales business.
Apple is not trying to get you to just join it’s streaming service. It’s trying to get you to buy it’s hardware so you’re in it’s ecosystem so it gets 1/3 of everything you spend on content and services. It’s the ultimate route in upselling.
You buy an Apple TV device, you watch some of their shows but also you buy some apps, and you sign up for other services (who have to pay apple for access), maybe you buy content through iTunes.
Apple wants you using Apple TV, and get an IPhone and a Mac and tablet etc. If you’re not on an Apple device they don’t want you because you’re able to spend money elsewhere.
Apples whole business is vendor lock-in. They just lock you in a gilded cage so you don’t realise you’re a prisoner. And they make you pay for the gilding.
$20bn is nothing in the scale of Apples ecosystem.