I’ll probably stick to asking for oat milk instead of “porridge water” or whatever the new mandated name will be. To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
Feeling a bit insecure are you, dairy industry?
They see younger generations using less milk and this is their tantrum.
Meat industry does this too, but aren’t as successful most of the time.
They see younger generations moving away from dairy, and claim it’s because non-dairy stole the words.
When in my case at least, it only took a week milk-free to realise that having mild discomfort in your stomach all the time isn’t normal.
And that drinking MOMA instead left me feeling lighter and happier.
Dairy UK had argued that it was unlawful to use “milk” in a trademark relating to “products that are not mammary secretions”.
I think consumers need to argue that all milk should be accurately labelled as “mammary secretions”
Milk of Magnesia has been getting away with it for decades.
And coconut milk. We now have to call that “non-mammary coconut secretion”?
Nut secretions
I find this whole “it’s not milk if it’s not dairy” argument really hard ti take in good faith.
I’m not an expert at all, but when I’ve heard people talk about these kind if decisions, it sounds like it’s normally meant to come down to consumer benefits.
Who’s gaining here (aside from dairy lobbies)? I don’t think there’s any reasonable argument that UK citizens are confused by the term “oat milk”, and buying it because they were tricked into thinking it was a dairy product.
I know a person who thought that the “plant milks” are flavours of regular milk until it was explained to them. Like chocolate milk.
All people are at least a little stupid. We’re all stupid in our own way. Something that seems obvious to you and I may seem mind-boggling to someone else.
In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them. Guess I’ll just continue to enjoy the two bottles of oat ‘drink’ I have in my fridge.
To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.
I Can’t Believe It’s Not Butter seem to have no bother. Perhaps it’s just Big Milk at work.
I’d completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don’t know why the cheese industry even bothers.
I love me some porridge water. Especially a porridge water latte.
You know what, I have zero problem calling it that, own it oatly! :D
Sadly, they’ll probably call it ‘Nilk’ or something lazy like that
This is why I think the soy milk brand Silk is a brilliant product name.
Oilk?
🐷
Oalk.
also, unrelated, there is no such thing as boneless wings, no matter what the ohio supreme court says
This is karma for saying it works in tea.
The barista grade stuff works pretty well in builders tea, honestly.
You just have to get in the habit of shaking the carton.oaty tea eh? sounds a bit over the top to me.
That ship has sailed, Milk boys. Consumers call it oat milk and that’s not changing.
I love porridge water.
I just call these oatly
some places called nut-based milk “mylk” to avoid this legal complication.
they could probably start doing that.
RIP coconut milk.
Funny that before oats and soy started gaining in popularity they had no problems with coconut milk.
I like coconut milk as although milk, it makes for great mixers!
And milk of magnesia!
“thin gruel” just doesn’t have the right ring to it
