Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?
people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?
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Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.
It’s a bad parody.
Values? What values? Human beings not identical to you are alive, thats a value to you?
Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.
The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”