yo
I personally struggle to accept the idea that a watch that was tried on tens or hundreds of times to be new even if there are no scratches or whatever.
I would also expect to get a discount on it. what is your opinion/experience? am I being unreasonable?
A display model watch should be considered used, and a deep discount would be appropriate. I bought a Bulova divers watch that had been a display model, and got it for less than 50% of the asking price (which was already below MSRP). It was absolutely flawless, and came with all of the paperwork and had a factory warranty.