Every artistic ‘industry’ is like this, maybe more than ever. All the money people are obsessed with making safe bets so basically no new artists are getting recognition unless they have some kind of fame or wealth to begin with. And nobody cares, most people are happy with whatever slop they are fed, so it’s not changing any time soon. Sorry, that’s a rant and a bit off topic
Microsoft wants a monopoly in the industry. That’s all they want in the world and they don’t even hide it. They tried to buy Nintendo once, and if they could they’d own Steam and Epic and Sony and everyone else. They are transparently the greediest and yet no one really cares, they will probably get their monopoly some day.