lol yeah pretty much only watch nerds realize what a massive JUGGERNAUT the SWATCH group is. SWATCH made some great acquisitions in the 80s/90s/00s when a lot of watchmakers were struggling to stay afloat.

Kinda comparable to how billionaires love recessions because they can scoop up a ton of assets for pennies in the dollar while most people are just trying to survive.

Volkswagen Group is also a good example of a conglomerate wherein most people don’t realize they own brands like Audi, Bentley, Bugatti, Lamborghini, Porsche, and Ducati motorcycles.

I swear I remember being able to buy a pretty decent swatch for like $25 in the 00s which is barely $50 in today’s money.