It’s not meant to benefit young people. If it was they wouldn’t have now explicitly excluded gambling ads from the act. Kids won’t be able to access the fixtures page of their hockey club on Facebook, but can have Bet365 ads rammed down their throats. This act is not about protecting kids. It’s a push to easily, accurately tie everyone’s online presence to their myID.
I think it’s done by employing minimum-wage kids that don’t give a fuck and not even trying to train them properly