If you use your truck as a truck often that’s fair. My ire is more directed at those that fall into the categories below (and I know several people that do, some of whom are upper middle class and seven figure salary folk who just want the appearance of ruggedness).
According to Edwards’ data, 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
https://www.thedrive.com/news/26907/you-dont-need-a-full-size-pickup-truck-you-need-a-cowboy-costume
In an open marketplace I’m afraid that is a competitive disadvantage Especially with a 1 in 3 approval rating.