I can see why you might think that, but that’s not how it works. All of the text is downloaded up front, but is hidden initially. It is made to appear as you scroll, but it does not get the text via additional web requests. If you view the page source, or inspect element you can see it all there.
I don’t know why the text appearing as you scroll down thing became a trend but I hate it and hope it dies off soon
It reminds me of when Flash was an exciting technology and websites were made in Flash. Very painful.
I always assumed it was a way for them to prevent fully loading all the content until it’s actively being pulled. Perhaps it saves on some bandwidth?
I can see why you might think that, but that’s not how it works. All of the text is downloaded up front, but is hidden initially. It is made to appear as you scroll, but it does not get the text via additional web requests. If you view the page source, or inspect element you can see it all there.
Huh. TIL. So what’s the real reason then? Design choice? Then 🤮
Someone, somewhere thought it looked cool and marketing people have been copying it ever since to make their site “pop”.
It makes it look like a chinese vape website.