Could sort of be described that way. But they basically just shape the sound in a way that your ear hears it with the specific acoustic distortion that normally cues your brain that the sound came from behind you. Or wherever.

So in the sense that a hologram is using different properties of shaping light to trick your eyes that something looks different than it really does, then yeah, audio hologram sort of fits. And similarly, it only works if your ears are exactly where they expect them to be, just like a hologram with your eyes.