True that. Rather than do it in a way that actually has positive user feedback, they just a:b test and look at viewer metrics until some method happens to stick a little better. No actual thought in the process, no intent or attempt to actually make a usable experience.
As the downward pitch of engagement increases, they’ll put their hands in the air and go, “I JUST DON’T UNDERSTAND IT!!” - as they never did to begin with.
That costs money. Why would they do that when it turns out that they don’t actually have to?
True that. Rather than do it in a way that actually has positive user feedback, they just a:b test and look at viewer metrics until some method happens to stick a little better. No actual thought in the process, no intent or attempt to actually make a usable experience.
As the downward pitch of engagement increases, they’ll put their hands in the air and go, “I JUST DON’T UNDERSTAND IT!!” - as they never did to begin with.
Because in the end they are not even selling anything except accidental clicks at the expense of alienating their userbase and destroying any trust.