Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Fiber was the latest crazy a long time ago.
Remember Colon Blow? https://youtu.be/Ku42Iszh9KM
Fiber however is something most Americans actually don’t get enough of. Like, to the tune of 95% of Americans don’t get enough. We eat way too much meat and ultra processed low fiber foods, and not nearly enough leafy greens, legumes, or fresh fruit (not juice)
As someone on a zero fibre diet, I would argue that there is no such thing as too little fibre. Those people have a problem of eating low quality food and food shaped stuff, the fibre is incidental