What ambiguity? “Booking.com ignored me after my bedbug nightmare” is a fine headline. Seeing bedbugs on your pillow when you walk in, not getting a clean replacement room, missing out on work, and having to pay for this experience is a nightmare.
The ambiguity of what exactly is meant by ‘nightmare’. It intentionally leaves it up to the readers interpretation what could be meant, and because of the harshness of the used word, the reader immediately thinks of the worst possible outcome - an infestation of your own home.
That’s on you for assuming, it’s not a long article and it’s not unclear how it all played out. Had the author not bought new clothes and washed the rest that would have been the outcome.
The thing I’m trying to get at: a good title shouldn’t leave room for assumptions, and I’m pretty sure this kinda stuff is being done just to make you click, not to provide good journalism.
What ambiguity? “Booking.com ignored me after my bedbug nightmare” is a fine headline. Seeing bedbugs on your pillow when you walk in, not getting a clean replacement room, missing out on work, and having to pay for this experience is a nightmare.
The ambiguity of what exactly is meant by ‘nightmare’. It intentionally leaves it up to the readers interpretation what could be meant, and because of the harshness of the used word, the reader immediately thinks of the worst possible outcome - an infestation of your own home.
That’s on you for assuming, it’s not a long article and it’s not unclear how it all played out. Had the author not bought new clothes and washed the rest that would have been the outcome.
The thing I’m trying to get at: a good title shouldn’t leave room for assumptions, and I’m pretty sure this kinda stuff is being done just to make you click, not to provide good journalism.