cross-posted from: https://programming.dev/post/36573242
- Who: Dotdash Meredith Inc. (operating People, Better Homes & Gardens, Investopedia, and 37+ other brands) filed the lawsuit against Google LLC and Alphabet Inc. The publisher serves 175 million monthly users with completely free digital content funded through advertising revenue.
- What: Comprehensive antitrust lawsuit alleging Google monopolized publisher ad server and ad exchange markets through systematic manipulation including Project Bernanke, Last Look advantages, Enhanced Dynamic Allocation, and Unified Pricing Rules that artificially depressed publisher revenues while increasing Google’s profits.
- When: Filed August 29, 2025, following the April 17, 2025 Eastern District of Virginia ruling that established Google violated federal antitrust laws by monopolizing digital advertising technology markets through exclusionary conduct over more than a decade.
- Where: Southern District of New York federal court, targeting Google’s worldwide monopolization of advertising technology markets that affect both domestic and international publisher revenues through integrated manipulation systems.
- Why: The lawsuit seeks monetary damages and injunctive relief to restore competition in advertising technology markets worth hundreds of billions annually, aiming to protect content creation funding and ensure fair competition for the millions of advertising impressions that support free digital publishing across the internet.
when I saw Meredith in the headline, I thought it was about Meredith Whittaker, not some skanky advertising company.
A case of the pot calling the kettle black, surely.
Poor Dotdash Meredith, face up to it, this is capitalism at its finest, Hand bags at dawn.
They bought into google’s skanky advertising, hoping to earn million from advertising, more fool them. Caveat emptor! Greed makes idiots do stupid things.
Not making enough money from 175 million monthly users, 60% of the US people, onto which they impose advertising to earn vast sums of money. Poor bastards!
They talk like they are doing the pubic a favour by offering free articles in exchange for earning millions from advertising.
I doubt very much if this will be of any benefit to the general public.
Can’t see this getting off the ground with the current US government disabling antitrust enforcement.
In the realms of capitalism, isnt all this just fair game in the free market.