Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

    • Erasmus@lemmy.world
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      5 months ago

      Taking lessons from Elon.

      Maybe they need to charge users a monthly fee and add blue check marks. Lol

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      It’s kind of indicative of how bad the web has gotten that twitter and reddit still have users. Digg completely imploded over much less than this. Just that back in 2010, there was somewhere else to go.

      inb4 Lemmy. I get it, but we’re not there yet.

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        I love Lemmy but I really, really miss the old web. Back when people would just create their own website and put it out there to share their niche interest with the world. People just organically linked their sites to each other to form web rings, an easy method of federation without any reliance on sophisticated server-side software.

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            Does anyone find your stuff? Search engines seem to be less and less capable of finding indie websites and show most results for shopping and/or image results (ie the paid ones), or else if it’s a question it goes Reddit/quora/stack exchange before any search results.

            I finally shut off my old self hosted Wordpress last year because traffic had dwindled to a couple hits a month or less. Besides the constant bot traffic trying to hijack the site.

        • The_v@lemmy.world
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          5 months ago

          The heyday of the forums. For about 2 years the combination of Tapatalk and forums was awesome. Centralized interface with no ads, all the discussion.

          Then they both gutted their functionality and spammed in the ads.

      • thehatfox@lemmy.world
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        5 months ago

        The makeup of web users has changed a lot since 2010. The average web surfer was a lot less passive in attitude in decades past.

        • balancedchaos@lemmy.world
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          5 months ago

          I hate listening to my younger brother talk about technology. He is just a sheep in an apple pen, and perfectly happy. I don’t get it.

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        5 months ago

        What will likely happen is the worst assholes will be the ones paying for this stuff, much like Xitter, because it is a demonstration of being a part of the alt-right, ultra-capitalist in-group.

        • rambling_lunatic@sh.itjust.works
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          Huffman is a greedy bastard, but I don’t think he’s alt-right. He’s a bland neoliberal hypocrite. He is an advisor at the ADL and made a post saying that black lives matter, while not actually doing anything to help and actively profiting from what he said he was against.

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        It was wishful thinking when people revolted for 3 days against the API going away. What happened? Nothing. People were back to Reddit as normal a week later. Reddit’s userbase has only grown since then. People will complain to the ends of the Earth but there’s no amount of abuse you can levy at the them that will convince them to make the minor inconvenience of moving to a different platform. See: Twitter.

          • helenslunch@feddit.nl
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            Did some people leave? Sure. Any actual significant portion? No, not even a little.

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              Yes. More than a little. It was a huge event for lemmy. Did you think the entire reddit userbase was going to switch in one week? Reddit didn’t get their userbase in one week. It’s a process. Now there is a well known alternative to reddit. Everything in reddit looks shittier than it was before the exodus. It’s nearly impossible to become a ‘new user’ on reddit and with the rando-bans they keep giving out they are just going to keep shrinking.

              • helenslunch@feddit.nl
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                Yes. More than a little.

                If you’d like to post evidence that contradicts my source, please do. “Leaving” for a few days doesn’t count.

                Did you think the entire reddit userbase was going to switch in one week?

                I was not discussing anything to do with “switching”, I was discussing users leaving Reddit.

                • manualoverride@lemmy.world
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                  If you’d like to post evidence that contradicts my source, please do. “Leaving” for a few days doesn’t count.

                  I was not discussing anything to do with “switching”, I was discussing users leaving Reddit.

                  Maybe they encountered so many charming people like you on Lemmy they had to go back to Reddit in case they turned nice?

                  Would that mean they switched and switched back? Or left and re-joined?

            • cygnus@lemmy.ca
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              There’s also no correlation between creating a Lemmy account and completely quitting Reddit.

              • Ilovethebomb@lemm.ee
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                No, but it’s a reasonable assumption that individual will be spending less time on the platform, at the very minimum.

                Personally, I haven’t used Reddit on my phone since they killed third party apps, although I have used the desktop site for a few subreddits that don’t really exist here.

          • IMongoose@lemmy.world
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            Reddit has over 1,000,000,000 active users per month. Lemmy has about 50,000. The API fiasco was a big deal for lemmy, but it was not a big deal for reddit. Lemmy is a rounding error to them.

            I would also bet that a lot of lemmy users still visit reddit for their niche communities. I know I do, even though I host a server for my own niche hobby, but I’m the only one who’s ever posted anything to it.

        • j4yt33@feddit.org
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          How many of them are real users vs bots though? It’s easy to inflate numbers

      • AbidanYre@lemmy.world
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        Meh, I deleted my account and moved on. Other than snarky comments I don’t really care what happens to it anymore.

    • stealth_cookies@lemmy.ca
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      The way I interpret what he is suggesting is that they are planning on going after Patreon type websites that provide a private paid for space for a creator’s supporters. It’s unlikely, but they could also pretty easily go after OF to keep that traffic on site.

      • JonnyJ@lemmy.world
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        i mean, this is the site that blocked nsfw content from hitting the front page

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    The truth is in the better days of Reddit I would’ve paid 2 or 3 dollars to access Reddit if that helped maintain it sustainable and if some of that money reverted to mods. Now? Reddit can burn

    • a_guy_at_home@lemmy.world
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      That was the first sales pitch for Reddit gold. That they just needed a couple bucks a month to pay for the servers. Lots of power uses back then did just that, and felt pretty good about themselves. There were people also arguing even then that anybody who paid Reddit’s bills for them was an idiot, but lots of people did.

    • thehatfox@lemmy.world
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      Yeah this feels like a move that would have worked a lot better before Reddit had burned a bunch of bridges with their most active users.

      The pool of people with enough goodwill to pay now is likely small, and shrinking. The causal new users probably are that keen to pay up either.

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      Fark still exists with that small monthly payment to support the site model. Drew, the owner, regularly meets up with folks, too. And if you’re a subscriber he must buy you a beer if you ask him per the “terms” of service.

      A nice, relatively small, community. That’s what Reddit used to be. Your post really resonated with me.

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    “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said.

    There’s nothing ‘altruistic’ about reddit

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        Pretty much, when they removed search engines who wouldn’t pay them was the final straw and I went back to reddit (after not being there since the API debacle) 1 last time and replaced all my 26,000 karma worth of comments with “Comment removed in protest of Reddit blocking search engines.” Took me a while, but meh, if they want to hasten its enshitification, I don’t mind doing my part.

        • kitnaht@lemmy.world
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          5 months ago

          Some users have actually reported Reddit going back and restoring those very comments.

          • pleasejustdie@lemmy.world
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            yeah, I had heard of that, I’m hoping that since it was a while ago and most of them were the ones done by automated systems and not going through it comment by comment editing them, but I’ll keep at it, if I have to sneak one edit through a day or something.

            • Shdwdrgn@mander.xyz
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              If it’s an automated system, wouldn’t it be written to just look at the original post date, and if the comment was changed (say a month or a year) later, then the script restores the original post? I mean you could get fancy and have the script check if a user is changing all of their comments to the same message, but that seems like overkill. On the other hand, I’ve been running into quite a few posts lately where it’s obvious a single person has simply deleted all of their comments, and I don’t think those are getting reverted?

        • skulblaka@sh.itjust.works
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          They have an edit history for every piece of content on the site. All you’ve done is post a giant flagpole on all your content stating “this account was previously owned by a real live human” and increased the value of those comments for AI scraping. Unfortunately your protest has done nothing but help them.

          The best way to stick it to reddit these days is to not interact with it at all. Don’t add to their data store, don’t give them traffic, don’t click on them in search results. Don’t protest-edit your content because you’re just helping them separate wheat from chaff.

          • btaf45@lemmy.world
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            5 months ago

            Don’t protest-edit your content because you’re just helping them separate wheat from chaff.

            How about just replace some of your content with this stuff from time to time.

            https://loremipsum.io/

          • Gigasser@lemmy.world
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            4 months ago

            Might help just to subtly edit your comment in a way that make any advice or content you’ve given shittier. Like if you have some sort of tech support comment, just edit it in a way so that the piece of tech support you’ve offered is some standard answer for the problem that doesn’t fix anything. And while you’re at it, move the comment which offers the fix or piece of advice to Lemmy.

        • Fapper_McFapper@lemm.ee
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          5 months ago

          I did the same thing except I deleted all of my comments instead of replacing them. Not only did Reddit undo my deletion they locked me out of my account and no matter what I tried to do I was never able to gain ownership of the account again. Then they sent me letters asking me to buy into their shitty IPO. Fuck Reddit and a very special fuck you to spez.

      • EnderMB@lemmy.world
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        5 months ago

        Spare a thought for those that have bought Reddit Gold over the years, only to then discover just how much the CEO was paid, up against how much Reddit actually makes as a platform.

        It’s not just free labour. They’re literally paying him.

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      I guess reddit was feeding me all those ads out of the kindness of their hearts and took no money for hosting them. “Altruistic”, lol.

          • Telorand@reddthat.com
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            Not saying you meant it that way, but people often forget that the Fediverse costs money to run; unlike companies like Reddit, though, the admins are usually not trying to also turn a profit at the same time.

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      The users used to be altruistic, helping other people just because they wanted to be friendly. Because the site used to feel like a real community. But, now that the site is so clearly for-profit I think a lot of users are going to be much less helpful to strangers.

      It’s hard to quit the site because it gets so much traffic, which means so much stuff gets posted there. On the other hand, I think the high-quality comments from someone trying to help out are less common.

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      I’ve switched to using this as well but it has very little user interaction. I hope it grows and is able to compete with Reddit one day. It would be nice to be able to go to a basketball or political subreddit (what do we call them here?) and actually be able to have a nice conversation.

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        they’re called lemmy communities, and there’s plenty of interaction! honestly it reminds me of the old days on Reddit before it ballooned into the monster it is today, I legitimately prefer it in every way other than lacking the niche communities (looking at you !2007scape@lemmy.world >.>)

        you can find good political discussion in !politicalmemes@lemmy.world or !news@lemmy.world

        dunno if there’s any good basketball communities tho, not my bag lol

        • Chespirito@lemmy.world
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          Thank you! And I like the interactions I’ve had so far. It’s just that I’m a huge NBA fan and that’s where I spent most of my time on Reddit. The nba Lemmy community isn’t very big yet but I’m trying to change that by being more active here. I really enjoy this and it feels like actual discussions can be had here unlike on Reddit.

      • Captain Aggravated@sh.itjust.works
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        5 months ago

        Where Reddit has “subreddits” Lemmy has “communities.” Which is a 4 syllable word with 9 or 11 letters depending on singular or plural and no convenient abbreviation so most of us especially the Reddit expats lapse back into calling them “subs.”

        • Chespirito@lemmy.world
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          Thank you for information! I’m happy to have joined this community. For the most part there’s actual discussions here and not just meme answers at the top of every post

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            4 months ago

            For the most part there’s actual discussions here and not just meme answers at the top of every post

            Preach, no karma chasers here.

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        “Sub” is a generic term from the BBS days, short for “subforum”, “subcommunity”, whatever, so I just use that. I don’t like to use “community” because it’s long and clunky.

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        Try posting on asklemmy, it may not be big enough for individual communities but I think you could bring in a crowd on a post about a particular episode, game, or event if you posted there

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        5 months ago

        I did that in June last year, after 13 years of reddit and thousands of comments, all “gone”

        • The_v@lemmy.world
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          5 months ago

          Go back and check again. They are actively restoring deleted comments. About once a month I log back on and delete another round. Usually another 10-15 “mysteriously” pop back up again.

          • CaptPretentious@lemmy.world
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            Son of a bitch your right. All my posts got restored! I ran one of those scripts that went through and deleted them all… and sure as fuck I can find them if I search for my reddit account name.

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            I think they’re catching people who are mass deleting comments at once. I recall reading that people were having more success deleting comments in smaller batches during the whole API debacle.

            • The_v@lemmy.world
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              They were a bit more tricky than that I believe. They capped the user page at 3 years of search. So when you delete everything using those scripts it deletes the newer stuff but misses all the older ones. Then after the script runs it shows - no comments.

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                There’s also credible reports that Reddit is testing an even sneakier method. They will hide the “deleted” comments when you are logged in and looking for them in your history. But other people can still see them; Reddit just understands you are a hostile actor in their eyes so they pull manipulation games like with shadow banning.

                • ShepherdPie@midwest.social
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                  I only have a layman’s understanding of this but wouldn’t that violate the GDPR in Europe if say your IP address somehow changed to an EU country? I thought the GDPR gives you the right to delete your information permanently, though maybe there is some legal loophole where your comments in a forum don’t count?

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    Now the IPO is done Reddit has to continually feed the investors at the expense of the quality of the thing that’s supposed to make money to feed the investors.

    This is gonna be fun.

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      They don’t care as long as they can get in, make a few bucks, and get out. Long-term stability isn’t the priority anymore, just quick profits.

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      The best thing is how many different servers people are from here. No single gatekeeper who can wreck it.

      • Scrollone@feddit.it
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        I’m honestly a bit worried because I’ve noticed that most users are from lemmy.world, and the whole point of Lemmy should be decentralisation.

        • interdimensionalmeme@lemmy.ml
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          Yes this is the biggest flaw of Lemmy. It happens because if you go to /c/books, the default view is not an alglomeration of all /c/books on all federated servers.

          There are many bullshit reason why this has been refused. Some people try to push for a useless multi-reddit-like solution instead.

          But there are fatal consequence for Lemmy not doing this. Largely it concentrates all the power into the hands of the “one big community” (inevitable under current conditions) in the one big instance.

          The decentralization promise of Lemmy has been effectively defused by the Lemmy elite from the get go.

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            Honestly it shouldn’t be either. Moderation requirements are too different and the direction and culture can be way too different.

            Multi-subs is better when you have this big differences between subs and between servers and no guarantee that the same name means same content. And what mod/admin gets to take down what and where? Do all the server admins have to get involved to block spam threads submitted to other servers? How do you even know what others can see from the comment threads as a reader in a thread, when propagation and filters can be so different?

            What we need is better multi-subs instead. Like having the ability for mods to publish officially approved multisubs, and for coordinating mod actions (like pushing removal suggestions, as a dedicated report moderation queue from trusted mod teams that’s separate from normal reports).

            The most complicated part here is deduplication of threads. That’s easiest to deal with by detecting crossposts and showing them as a single view with comments from all crossposts across all participating subs.

            • interdimensionalmeme@lemmy.ml
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              I disagree on all points. Moderation is irrelevant to an agglomerated view and without a DEFAULT view of the entire Lemmyverse, it will just centralize around the “one big community”, it is already happening. “Multireddit” feature is useless against this. If full agglomeration view is not the default view of /c/books then it will never make sense to post anywhere but “the one big community”. This kills decentralization and dooms Lemmy to be just teddit with extra steps.

              It is probably already too late for lemmy, the entrenched Lemmy elites would probably block this from becoming the default even if the codebase supported it.

              • Scrollone@feddit.it
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                I think the real trick should be having big communities in many different instances.

                It’s okay to have a big community on one instance, it’s like having a forum hosted at one server. The problem arises when most big communities are on the same big server.

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                That already happens in the global popular feed though, I already see multiple variations of the same subs across different servers without subscribing.

                Any shared agglomorated view based just on name needs to allow subs to opt out (I run /r/crypto on reddit, and it’s for CRYPTOGRAPHY and I wished all the spammers would go and set themselves on fire) and you absolutely can not force it onto everybody.

                You’re also stuck with the same problem of less popular subs not getting many views because their content ends up last, because they don’t have as big dedicated userbases, and because this just doesn’t give them any increased visibility at all.

                You also get an even worse problem of malicious servers faking high popularity to dominate (like when /r/T_D manipulated reddit) if you do it the naive way, every admin needs to filter bad servers. And new users won’t know the best place to post to (usually the place with the most reliable mods). In fact they won’t even understand why they’re asked to choose, so they’ll prefer what’s listed at the top, probably their own server, and thus the .world server keeps dominating.

                You also can’t do thread deduplication without cooperating mods, so you get intense clutter. You also break apart sub specific culture if they get flooded by strangers.

                The only way you can even get close to a sane implementation with your take is by putting a banner at the top of every thread in that view with the host sub description and the rules and forcing everybody to agree before interacting. Otherwise off topic content gets upvoted when it shouldn’t, sub specific events gets ruined immediately, and people will get pissed when they get moderated under rules they should’ve read but didn’t.

                A hybrid view controlled mutually by mods allow you to advertise the different subs by highlighting their differences.

    • MataVatnik@lemmy.world
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      4 months ago

      Heyyy!!! Happy to have you here. Enjoy it while it’s small ;) feels like old Internet here.

    • Resonosity@lemmy.world
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      Hey nice to have ya!

      Friendly reminder that the Fediverse is awesome, and you have the power to control the content in your feed not only by which subs you subscribe to or instances you make an account on, but also which you can block - including specific users if it comes to that. Of course, instance admins can do the same, and if that happens to content you want to see, you can always make a new account on a different instance and see everything.

      It takes a little to understand the Fediverse structure, but imo it’s one of the best ways social media can be structured.

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      I haven’t been over there in a while but I noticed the AIs are starting to show up here. How was it over there? Rough percentage of how many?

    • 𝓔𝓶𝓶𝓲𝓮@lemm.ee
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      4 months ago

      Remember to try hiding vote display and see how it changes your usage. It’s underrated feature that imo makes you focus on the quality of the content rather than popularity.

  • WatDabney@sopuli.xyz
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    5 months ago

    Altruistic? ALTRUISTIC?!

    Just who in the fuck does he think he is?!

    The only altruists on Reddit are the users who freely provided the content that this fucking parasite feeds off of.

    I’m so glad I left that awful shithole of a site.

    • g0nz0li0@lemmy.world
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      5 months ago

      This got under my skin too.

      That parasite constantly refers to user content and comments and as being the property or Reddit, and his schemes to generate profit off the back of that asset are almost always to the detriment of the user base who are keeping him in business.

      Like all rich assholes, he’s got this expectation that everyone will deeply respect and admire his mission to enrich himself by exploiting whatever market he has access to.

    • ShepherdPie@midwest.social
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      5 months ago

      Yeah that word choice is quite a bold strategy after all the bullshit they’ve put their revenue generators (the users and mods) through over the last couple years.

  • NotMyOldRedditName@lemmy.world
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    5 months ago

    I think this comes down to what the intentions are

    Paywall /r/videos? Fuck off.

    But create a system like Patreon where a content creator can put their own content and interact with their own users and there’s a revenue share between reddit/creator that doesn’t sound terrible.

    If they’re gonna do it on Patreon, why not try and lure them to reddit?

    • NotMyOldRedditName@lemmy.world
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      5 months ago

      Just had some more thoughts on this as well.

      If Reddit can lure Patreon users, they could also likely protect that content creators data from being shared on the platform. The creator uploads a commissioned drawing for it’s paid users, and then someone tries to copy it and show it in /r/pics. But since reddit has the source image, they could be scanning for identical images by hash, or matching images via AI and then prevent it from being posted outside the community.

      It definitely isn’t THAT easy, but it opens up the potential, and being able to tell your potential customers you have tools to help prevent unauthorized sharing on a prolific platform probably has some merit.

    • Tilgare@lemmy.world
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      5 months ago

      Totally. This could be reddits premium answer to a Patreon community with an exclusive Discord server.

        • Tilgare@lemmy.world
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          4 months ago

          I can’t tell of you’re just joking or not - so no, just straight up as a replacement for both, Patreon+Discord. You have a creator you like on YouTube let’s say, and so you sign up for their premium subreddit to support them. You get the community on reddit as a replacement for how creators use Discord, and then if they integrated Patreon-like features such as a host for members only videos or premium podcast feeds from the creator, and giving the creator a place to upload and share members only photos or polls. Meanwhile it operates just like any other subreddit operates for community discussions. No need for multiple services integrated, if reddit offers an all in one solution.

          • Gestrid@lemmy.ca
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            4 months ago

            Reddit is not a great replacement for Discord and its live chat features IMO.

  • givesomefucks@lemmy.world
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    5 months ago

    Wouldn’t the contributors to those subs just make a new one that’s not paywalled?

    Reddit is going to be asking users to pay to generate content on specific subs, but they’re forgetting again that the sub isn’t the important part, it’s the users.

    This would just fracture the biggest subs and destroy the communities.

    • Captain Janeway@lemmy.world
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      5 months ago

      The common thread I’ve seen online is this:

      • Google’s search algorithm sucks. I always append reddit.com to get good forum results
      • Reddit’s search algorithm sucks.

      These two tools are quickly becoming coupled for Google-Fu expert users. The historical forum history that goes back 3-5 years on Reddit is their goldmine. You can’t just make a new subreddit overnight when a sub gets paywalled. All of that historical data will be lost and paywalled.

      I think a paywall could be an effective money maker for Reddit because they’ve basically become their own Google - in that each subreddit acts like a unique website with real, human, responses. The only problem is that reddit has a god awful search algorithm that they refuse to improve. So people use Google to essentially search reddit. The “whales” so-to-speak are the only people they need to capture. People like myself (frugal people) aren’t in their peripherals. But the people that think “I’ll pay each month for NYT” or “it’s just a few dollars for the WSJ” are going to use the same logic for Reddit: “it’s a small amount of money to have access to high quality forums on X, Y, and Z”.

      In addition, this might bolster Reddit’s content even further. Since paywalled subs will automatically reduce the amount of AI content spammed on them, they will inherently increase the legitimacy of each forum.

      Lastly, this will give them a path towards monetization for moderators which doesn’t require them skimming off of their own pay checks to achieve it.

      Do I like this? No. Is this fair? Also no. People contributed to Reddit under the impression that their data would be available and accessible to anyone with an Internet connection. That implicit guarantee is being violated. It’s an afront to the hard working individuals that have developed these communities brick by brick.

      But does this “solution” make a lot of business sense? Possibly. As long as they survive the changeover in the short term, I think they’ll thrive from this choice for the reasons I stated above.

      Again, it’s going to give them a pathway for:

      • Monetization
      • Reduce AI spam (a big fear of all forums)
      • They could make even more money off the back of this

      I’m pretty much over Reddit anyways. Lemmy has been my backup social media for a while now. The Internet is still free - for now. I just hope we can all find better search engines and forums in the future. Google has been degrading. Reddit has been locking things down. We obviously need to pivot to other platforms. Or maybe just go back to the old days where you find niche forums hosted by some dude in his basement. Nothing wrong with that.

    • HobbitFoot @thelemmy.club
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      5 months ago

      I’ve seen some content creators having a discord channel that is pay to get into where the content creator participates in it as a way to generate additional money. I suspect Reddit wants to do something similar and take a cut of fee.

      And I fully expect this to devolve into becoming a new OnlyFans.

    • rebelsimile@sh.itjust.works
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      5 months ago

      I think you’ve gamed out the next step the right way, what that means is that older subs and their content just get locked away behind the paywall. Eventually all of reddit is on the slack free account.

    • merc@sh.itjust.works
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      5 months ago

      Wouldn’t the contributors to those subs just make a new one that’s not paywalled?

      My guess is that the paywalled subs are going to be a way of interacting with celebrities. Like, a House of the Dragon sub featuring AMAs with cast members, but behind a paywall. You could make a House of the Dragon non-paywalled sub, but the celebs wouldn’t post there because they have a side-deal where they get paid for posting in the paywalled subreddit.