The one time I went to Pride I was disappointed with how it was basically a bunch of corporate advertisements. I’d be happy to go again if the tone changes.
The one time I went to Pride I was disappointed with how it was basically a bunch of corporate advertisements.
If you’re selling a product aimed at a gay crowd, aside from profile-driven, targeted online advertising, how many better venues are you going to have to promote your stuff?
Most Pride events that I think that I’ve seen images of are done in public areas in cities — kind of the point of them — and so whoever wants can do whatever.
thinks
I don’t think I’ve seen ads at Burning Man. Might be that they have restrictions on them.
Black Rock City is a decommodified zone where branding is not welcome. Advertising? Hell no. Launching a product? Not in Black Rock City. Burning Man is not a place to promote your business, website, or product.
It’d be possible to go organize something like that in a controlled environment, I think. But if the point of a Pride parade is to increase visibility among the wider population, going to such a controlled environment seems like it’d be kind of counterproductive.
The one time I went to Pride I was disappointed with how it was basically a bunch of corporate advertisements. I’d be happy to go again if the tone changes.
Corporations are everyone’s enemy.
Basically. My friends who always made pretty elaborate costumes for Pride stopped going because it was 90% ads and garbage swag.
We’ll see how many of those corporations switch their logos come June.
If you’re selling a product aimed at a gay crowd, aside from profile-driven, targeted online advertising, how many better venues are you going to have to promote your stuff?
Most Pride events that I think that I’ve seen images of are done in public areas in cities — kind of the point of them — and so whoever wants can do whatever.
thinks
I don’t think I’ve seen ads at Burning Man. Might be that they have restrictions on them.
kagis
Yup.
https://survival.burningman.org/rules-and-regulations/commerce-concessions/
It’d be possible to go organize something like that in a controlled environment, I think. But if the point of a Pride parade is to increase visibility among the wider population, going to such a controlled environment seems like it’d be kind of counterproductive.
It’s ironic that Burning Man is forced to use the tools of commodification to “protect its brand” against commodification.
If the products were actually aimed at a gay crowd, I’d be a little more okay with that. But the main funders were T-Mobile and Alaska Airlines.