- cross-posted to:
- steam@programming.dev
- cross-posted to:
- steam@programming.dev
Epic Games CEO Tim Sweeney opposes Steam’s “Made with AI” label for games, arguing AI involvement is inevitable in future development and such tags are unnecessary outside art and licensing contexts. He emphasizes that mandatory AI disclosures for games are impractical and not meaningful for consumers.



I wouldn’t mind if AI was used to help with writing the code, but I would mind if it the art and story were AI generated.
I do think that the “Made with AI” label is necessary but I think it needs to clearly state what is made with AI.
Not saying I necessarily disagree with you, but for the sake of discussion: why do you distinguish between AI coding and AI art?
They were both trained on the backs of skilled professionals and businesses seek to outsource the human skill set for AI tools. What makes an artist’s skills more sacred than a coder?
Imo, code is yet another form of art, and genai trains on it the same way as language arts and visual arts. Ai code also tends to be glitchy (see microsoft trying to make their code ai, then the code breaking lots) so I think it would be good to disclose that, so if any players have a glitchy game, they know what’s at fault
I agree that “Made with AI” is necessary, and clarification would be very helpful.
Some ideas I have:
In general made with AI (undisclosed)
Textures (the colour/texture or if 2d, sprites)
Character (3d models)
Code (self-explanatory)
SFX/Dialogue (audio)
GUI (user interface)
Other/Multiple (editable tag, specifies any other AI generated assets used)
I think multiple being applicable at once if there’s multiple parts AI generated in a game would also be helpful. There would probably be more categories/tags for everything else that goes into a game.
Have a great day, and remember to be kind! :D
Code is art. change my mind.