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Cake day: July 22nd, 2023

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  • I feel like they are missing a bit. Most people don’t buy brand new cars. You have to be solidly “middle class” to have that on the table. I am the target consumer and they are completely missing me. I have a family. My wife and I both work. I have a small gas truck that is our all-in-one family vehicle. She has an eco box for commuting. Most potential customers already have a big gas truck or SUV. An EV would be their second car for work commuting. They are not selling that. They are trying to sell EVs as all-in-one replacements for gas cars when really they should be designed and marketed as supplements to the car you already have. What ends up happening is customers “settle” for hybrids. The focus on charging difficulty is misplaced. In general, people who live in apartments don’t buy brand new vehicles. At least that’s what I think.