

“Why… why do they need a racing team? Why does the racing team need a lego set? Who is buying it for 27 dollars? (Well apparently the answer to that last question is nobody).”
Apparently NEOM is sponsoring some McLaren Formula E teams. (Formula E being electric). Google Pixel, Tumi luggage, and the UK Ministry of Defence are other sponsors, but NEOM seems to be the major sponsor.
I assume the market for these is not so much NEOM fans but rather McLaren fans.
As to why NEOM is sponsoring it, I think it’s a bit of Saudi boosterism or techwashing to help MBS move past the whole bone saw thing.

The best way of conserving nature is to build a ginormous wall 110 miles long and 1,600 feet high that utterly destroys wildlife’s ability to traverse territory it has been traversing for eons. It is known.