I saw the jokes about the name change a few times, and went looking for what the name even meant. I didn’t expect it to be so literal, it feels like an odd format to ship crackers in
The name specifically ties into the history of what Cracker Barrel is trying to replicate: An old country store. Back when small towns often only had a few businesses, country stores were not just for selling food and supplies; they were a community gathering place. During this time, soda crackers, which are another name for saltines, were shipped to these stores in big wooden barrels to prevent them from breaking during transit. After the crackers were taken out, the barrels would be repurposed as tables that locals could sit around as they socialized. They were even used to hold checkerboards, which remain a Cracker Barrel staple.
Where is this brand common?
In the deep south before the Civil Rights Act
Also the Midwest, because they spread a bit after the Civil Right Act.
They’re in 43 states.
https://www.crackerbarrel.com/Locations/States
They’re actually smart about their locations. Almost always off a freeway. Say what you want about the food but when you’re traveling and the alternatives are truck stops and gas stations, seeing that cracker barrel sign is a godsend!
I’ll take the Hardee’s at Loves over Cracker Barrel.
yeah at least the loves is clean
is one of them horror?
Yes, midwestern here. Most of the meat in the midwest comes from travelers who stop at places that aren’t Cracker Barrel. We leave the Cracker Barrels alone because we also find the people who eat there disgusting.
A bunch in the south east.
And the food is great. The shops are better if you’re a child. Lol
There’s one in southwest Utah.
Kansas has a few.
I assumed they had gone out of business until the failed rebrand. If this is some kinda 4d chess to get people talking about them it’s working great.
Until people look at their menu and don’t want to eat there. Then their whole marketing stunt fails. And all of their existing customers die in two to five years.